Music Overview / Project Gallery

"Levi's Personal Pair" Web site

client: Levi Strauss & Co. / Turner Duckworth

role: producer / interactive designer / sound designer / programmer

challenge: Promote the instore kiosk and the Personal Pair brand.

features:

• interactive Shockwave movies
• Shockwave interface

The Personal Pair Web site presents an interactive demonstration of the choices customers will make when designing their own jeans.

The goal of the site is to answer all of the questions a user will have when hearing about Personal Pair for the first time:"What?", "How?", "Where?", and of course "Huh?"