Music Overview / Project Gallery
"Banking For Your Life" broadband ad
client: Bank of America / @Home
role: co-writer / composer / audio engineer / interactive designer / programmer
challenge: Develop a broadband ad which entertains and engages users as the benefits of Home Banking are explained to them.
features:
- streaming Shockwave audio
- Flash animation playing in a Director movie
- original music and script
- interactive game
Bank of America was one of several companies working with @Home to demonstrate the effectiveness of advertising on their broadband network. We created a quiz show where users learn the advantages of banking online with B of A. An original theme song and an irreverent host keep the action lively while colorful animation creates fast-paced action.
Many of the other advertisers opted to take advantage of the broadbandwidth by utilizing video clips. Although download time is shorter than with a modem, viewers are still subject to overly compressed images in a tiny window. Our solution was to use Macromediaıs Flash to create vector based animation playing from within a Director movie, allowing us to control the interactivity and streaming audio with Directorıs advanced scripting capabilities.
The presentation begins playing immediately as the data is streamed to the user, creating a vibrant and engaging experience.
