Internet Strategy
The Internet is much more than static pages. It is a vast platform for communication with an ever increasing array of methods for interacting with your audience. In order to use these tools effectively, you need a road map tailored specifically for your business. We will help you develop a strategy that fits the way you do business encompassing the following areas:
- website and domain name
- content management systems (CMS) - specializing in WorpPress and Joomla! integration and customization
- email marketing
- social networking - Facebook, Twitter
- video - online streaming, DVD, broadcast
- e-commerce - shopping cart and payment portal integration
Site Workflow - User Interaction Design
This is where all the pieces come together. How you interact with your audience determines how effective you will be at leading them to your desired goal. More specifically, it is making sure all of the pieces of your Internet Strategy are working together. If you send out a email with a "special offer," make sure it sends the user to a "landing page" with information about that offer.
Visual Design
Each of the elements in your Internet Strategy should incorporate the look and feel of your brand identity. Visual cohesion is a very important part of the user experience and as the Internet provides more and more ways to reach out to your audience, you need to rise above the rest of the "white noise" of Twitters, texts, and spam by being instantly recognizable.
We begin by presenting our clients with three design variations for review, from which we determine a single direction for two more rounds of revisions. When a final design has been agreed upon, the result is a "style guide" which covers colors, type, layout, and other pertinent details for the current project and future developments.
Web Production & Development
With all of the pieces in place, the real work can now begin. A complex project may begin with a working prototype, or it may be as simple as integrating a template into an existing WordPress blog. Production is not complete until the project has been tested on a variety of browsers and operating systems.
Take a look at some of our recent launches.
Web Hosting
Packages start at just $60 per year with upgrade options to cover nearly every small business application.
Domain Registration
Domains with "private" registration start at $36 per year. "Private" means they are registered with a proxy service in order to keep your personal information secure.
Along with offering standards-based Web design, development and Internet strategy, Longboat Studios specializes in a variety of platforms and technologies including:
(Longboat Studios makes no claims of association with the companies listed above. We just love making cool Web sites with their products!)
