Art is a difficult word to define. For our purposes here I will say it is a form of expression that when experienced conveys some idea about the human condition. Wow. That’s a pretty heavy burden for a guy just trying to make a living selling flour, water, and salt. What I do is a craft. I have studied and developed the skills to create a product which offers pleasure and nourishment to my customers. I put bread on your table, you put “bread” on mine. Simple.Continue reading “My bread is NOT art: why I am not an artisan baker”
I love podcasts. As an entrepreneur, there are some days when you just have to get away from social media where everyone posts success stories and sales pitches, and tune into something real, honest, and useful. These are some of the podcast I listen to regularly to hear interviews with the people out there leading the revolution in the food industry.
For now, humans have the edge over machines when it comes to making bread, but only slightly and the robots are coming for us. So let’s make the most of it and get busy making some great bread while we still can. Our hands are our most important tool. We don’t need much else. These essential tools will get us started and be there for us for a lifetime wether we bake one loaf a week or dozens every day. Continue reading “10 Essential Tools for Bread Baking”
To be honest, there is not a bread book out there that I would not grab up in an instant. And there are many greats that I have yet to come in contact with such as Raymond Calvel’s The Taste of Bread or Nathan Myhrvold’s new five volume $500 set Modernist Bread. Perhaps I will find them under the Christmas tree this year, but for now, here are a few titles that have inspired and informed me. Continue reading “Five Favorite Bread Baking Books”
For the past two and a half years I have been running pedal to the metal trying to build my small artisan bakery into a business of value and purpose. Walking away from one career and inventing a new has given me a unique perspective of how the world works, or sometimes doesn’t work, and how a person can make their way in this world.
I have always held the belief that hard work and focus is a direct line to security and comfort. That has always been my goal, and still is: peace of mind and enough wealth to explore and enjoy life and not become a burden on anyone else. Not a lot to ask for.
An obsession with European-style artisan bread turned into a successful home-based farmer’s market business. With an in-demand product and potential for growth, I expanded the operation, left my day job, and moved into a retail space on Main Street. Finally, I had become the captain of my own ship! Continue reading “An independent in a connected world”